Branding and Website for an Online Fitness Coach

Riesens Fitness Academy




10 days


Branding, User experience, Webdesign, Web development, Marketing & Social Media

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Current situation & goals

Matthias Riesen already had a website in place when he asked us to rebrand and relaunch his business. Therefore, his wish was for us to analyse the existing content and optimise it for the new site. The new website had to include a membership functionality, since various documents, videos and other assets will be uploaded for the customers of Riesens Fitness Academy. Additionally, a blog (CMS) was built, which can be easily extended by Matthias Riesen.


The basic idea for the logo had already been developed. blynx solely supported RFA (Riesens Fitness Academy) in creating a vectorised graphic of the logo in different colors. Yellow was chosen as the third branding color, taking over the role as signaling color. Black, white and yellow were also the colors used for various customised icons.

Website design and development

The user goal for the RFA website is to gain information about Matthias Riesens online fitness coaching, as well as to build knowledge about certain fitness topics. These goals were considered while building the site structure and writing the content. A calendly integration makes sure users are able to quickly and easily schedule a meeting with Matthias Riesen and the blog section enables Matthias Riesen to share his knowledge with his customers. The password-protected member area allows him to easily upload content which is only meant for his customers.

Tools & Software

As usual for blynx, the web design was first built in Figma and approved by the client. Subsequently, the website was implemented in Webflow. The branding elements as well as specific graphics were implemented in Adobe Indesign and Adobe Illustrator.

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